Our Speakers

Törbjörn Ryberg

Track: Knowing what to build

Design Thinking in a Nutshell

A puzzle is a fairly easy problem where you first collect all pieces and then put them together in a known clean solution. Mysteries on the other hand are a lot messier and are characterized as hard problems.

For a hard problem you never know how much data you need to collect in order to succeed. You may have too much, too little or even the wrong data. Likewise there are many possible solutions that will not work equally well. Puzzles come to satisfying conclusions. Mysteries often don’t.

Most of our problems in business today, especially building digital solutions, are mysteries rather than puzzles. The idea that we can have a complete and correct requirement specification, most of it in the beginning of a project, and the idea that we can create one and only one solution and this is the best one are both illusions. We instead need to use a much more experimental approach to both understanding the problem as well as when creating the solution. This makes many of our existing work processes and methods more or less useless!

Design thinking is an approach that embraces the mystery and guides us in our quest to build products and services that solve the true problem in the best possible way. The four parts are:

  1. Building empathy: truly understand the business AND the users reality

  2. Defining the problem: analyse data and focus ruthlessly on the most valuable parts

  3. Ideation: create many ideas in the form of sketches and prototypes

  4. User testing: where we put our ideas to true tests with real users

By adapting this experimental and interactive approach rather than a fixed process we stand a much better chance to build really successful products. Success here means that business will be better, users happier and the whole team prouder of their accomplishment. How can we possibly want to work in any other way?

The speaker – Torbjörn Ryber

Lifelong learner and avid problem solver and a true believer that we can always become better at what we are doing. Test wizard that believes in visualization, storytelling and currently indulging in user experience work. Collaboration is key!

Erik Kieffer,

Eric Kieffer jobbar som QA Director på i Sverige. Han ansvarar för de nya kvalitetsutmaningar som spelföretaget möter och kommer att möta. Han har en bakgrund som konsult, linjechef, entreprenör, projektledare och en rad olika roller inom QA och test automation.

Ola Frykheden

On part of Ola´s career is as a senior Management consultant within leadership development, agile project management and training. He teaches several management course titles at Learning Tree International and is a prize awarded instructor (Instructor of the Year 2005, 2010 and 2014). Ola has a long experience as a CEO, manager and trainer in Sweden, but also international, in companies such Ericsson, AGA, 3 etc.

The other part of Ola´s career is as a Manager and Clinical Psychologist at Stockholm County Psychiatry.

Ola has a Master Degree in Industrial Engineering and Management. Moreover, he also has a Master Degree in Clinical Psychology and is a certified Clinical Psychologist by the Swedish National Board of Health and Welfare.

Andy Redwood, Redwood Associates

“How to make Agile testing work in large organizations”

As a senior test manager, I don’t just have a responsibility to prove or disprove the changes or attempt to provide evidence of quality, although these are important. I also have to maximise services from the available budget and look for savings and efficiencies.

In reality, I’m trying to achieve all of these objectives at the same time and have had some wins on small quite niche small pieces of work and also when creating economies of scale across life-cycle changes to policies or working practices.

I will share some of my experiences large and small and explain the enablers and the constraints and provide some indication (within the confidentiality agreements) of the value of these initiatives.

Andy’s is a senior testing practitioner managing test teams and test projects within an Investment Bank. He’s been a Test Specialist for nearly 30 years.

Andy has a personal industry profile and is a regular public speaker at international conferences. He was Chair of the UK ISEB International standards Panel in 2003/4, the UK representative to the International Board in 2003. In 2004 he founded the ISEB UK Executive Committee at the request of David Clarke, the Chief Executive of the British Computer Society.

Andy was awarded the EuroSTAR Award for outstanding contribution to the Software Testing Industry in Europe, in December 2005, following a previous nomination in 2003.